Entrepreneur case study-Turner Test Prep Co. - 1950 Words

Entrepreneur Case 1A Turner Test Prep Co. Introduction In the Spring of 2003, Jessica Turner felt that she had come to a crossroads with her business. As the founder and CEO of Turner Test Prep, a California company specializing in preparing people for the Certified Public accountant (CPA) exam, she felt that she was not achieving market share and growing in the right direction. After three years of providing prep classed to both students and professionals, Turner had about 10 percent of the market and was facing fierce competition from her primary rival, National Testing Services. Uncertain with which growth direction to take, Jessica contemplated several options. Background Jessica Turner started Turner Test Prep in the summer of†¦show more content†¦CPA exam prep services The CPA exam varies only slightly from state to state. In order to study for the exam, people typically purchase books, software, or an online course to help them prepare. The materials usually provide an overview of the tested material, study guides, and practice questions. The online tutorials often provide more practice questions and give students timed exams so that they can simulate actual testing conditions. Due to the amount of material covered on the exam as well as its level of difficulty, students are advised to give themselves four months to study. In the San Francisco Bay area, several community colleges offer one-week review classes to help students prepare. These classes give students a starting point, after which they could use supplemental materials to study on their own. National Testing Services National Testing Centers (NTC) is Turners primary competition. NTC is a national test preparation company that has been in existence since 1962. The company focuses on virtually every standardized test that is offered and has programs for high school students taking the SAT, undergraduate students taking graduated school entrance tests (such as the GMAT, LSAT, GRE, and MCAT), and graduate students taking certification tests like the bar and CPA exams. In addition, the company has a program designed for international students taking the Test of English as a Foreign Language (TOEFL) exam. NTC is a full-service program that offers