Conceptual Framework of 4`S Library

Peter Drucker defined the marketing concepts as the business as seen from the customer? s point of view. Keating & Hafner 68 initiated that business models can be use to libraries they draw analogies from business by substituting library for corporation and user for customer. The e-Business domain is being employed extensively in government, library, and non-profit diverse organizations lately.Constantinides (2002) 69 proposed the Web-Marketing go (WMM) model to identify the online marketing critical elements and addresses the E-Commerce strategic, operational, organizational and technical issues by Scope, Site, Synergy and System (4S). The scope identifies the strategic and operational objectives to be addressed.The site proposes a method for drafting realistic and consistent Web marketing plans in place to develop the functional platform of communication, interaction, and transaction with the web customers. The synergy refers to the essential organization, infrastructure, human resource and knowledge for supporting smooth online operational processes. The system identifies main technological and administrative issues that will underpin online marketing activities.To illustrate how to fulfil the 4S into conceptual framework, each of them will be explained further. The Scope is acted as a strategic direction for managers to ensure the whole staff follows the organizational predefined goals and objectives. In order to measure an organizations internal processes, then to identify, understand, and adapt external practices for continuous improvement from other organizations, there is a desire to establish benchmarking across institutions 70.For administering reader profiles and sustaining activities, a segmentation of readers is helpful to reach the goal setting and position the strategic role of library during the service process. The Site transforms a web required to valuate how well the website? s presentation has complied with the presetting functional req uirements. Library website (Libweb) is the virtual front doors to collections and services 71, and as a powerful International Journal of Advanced comprehension and Technology.